Category : Marketing

Podcasts in this category:147


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audioLearn how To Hone Your Copywriting Skills To Improve Your Sales

Good, captive copywriting is essential in todays marketing field. I got a call from a gentleman who was new to the copywriting field and he was looking for some advice on how to improve his own skills. The information I shared with him is invaluable I gave him direct resources he could use and I discussed different products and aspects of these products that are currently available. Best of all, though, I shared with him the underlying implications of good copywriting and explored why and how many people are doing it all wrong. This is information you cant afford to miss the insight youll gain will be unique. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.
 

audioA Little Mistake That Cost An Advertising Sales Rep $60,000 A Year

Here is a consultation that I did with a gentleman by the name of. Dale had gotten into the billboard business. He had purchased and upgraded a sophisticated electronic billboard that he placed in a popular hotel to advertise local retailers. Dale explains that, although his billboard can advertise up to one hundred retailers, he only obtained less a dozen advertisers when he first began his business. Additionally, since he found his customers through cold calling, it was back-breaking, unrewarding work that has not even allowed Dale to make his initial investment back. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.
 

audioDan Kennedy How to Inexpensively Attract a Flood of New Customers to Your Business

Marketing legend Dan Kennedy speaks to over 200,000 people a year and is one of the most in-demand direct marketing consultants in America today. He appears with marketing greats and celebrities like Zig Zigler, Tom Hopkins, Bill Cosby, and General Norman Schwarzkopf to name just a few he has written 6 books including the bestseller, 'The Ultimate Marketing Plan.' He is said to have marketing wizardry and you can hear him pitch his powerful Magnetic Marketing product to tens of thousands of people at a Peter Lowe Success seminar. This Magnetic Marketing System is described as a revolutionary way for businesses and salespeople to acquire customers and is offered on this website for $399, but you can listen to the marketing wizard himself as he markets his own product an indelible treat that alone is worth a fortune. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.
 

audioOne Page Letter = $500K In Sales Using Newly Discovered Marketing Technique

Here's powerful proof to demonstrate the power of direct mailing. Dr. Greg Nielsen is a chiropractor in a small Wisconsin town with a population of 2000. For the past twenty years he has been making an incredible living by marketing health services to his community using what he calls Soap Opera Marketing. Dr. Nielsen was one of the lucky doctors who got in with Dan Kennedy right out of chiropractic college and he has never looked back since. In fact, Dan Kennedy even stated in his recent newsletter Dr. Nielsen does the BEST ads in the chiropractic profession. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com
 

audioConquer The Information Age With The Most Powerful Weapon Ever Discovered

Heres a consultation I did with Dwight. He definitely has a passion! His passion is the art of Jeet Kune Do, the martial arts technique developed by the legendary Master, Bruce Lee. Dwight currently owns and operates a successful Jeet Kune Do studio. Yet, Dwight would like to inspire more people about the art of Jeet Kune Do by creating a web site in the format very similar to my own web site, with interviews with martial arts experts as well as information products to sell as CDs, DVDs, and downloads. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.
 

audioThere Are 3 Secrets To Direct Mail Success. (And You Already Know 2 Of Them.)

Erics first business didnt work out for reasons beyond his control, but that didnt keep Erics mind from reeling with ideas for direct mail businesses that he wanted to bounce off of me and questions that he had about the various steps necessary to set up his new business. Throughout this consultation, you will hear how I stress the importance of creating a successful sales letter. Its all in the marketing. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.
 

audioMarketing and Advertising Success Stories

Eric is a seasoned Marketing Consultant who was interested in the HMA Marketing Consulting System. During our conversation, he told me some of his history in Marketing, specifically while he was on staff with a company that provided computer training. He articulates the stories so well that you will not be able to help but smile, or even chuckle, at the great success he brought to the company he worked for through implementing some simple but effective Marketing and Advertising techniques. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.
 

audioYou Can Earn A Living - Or A Fortune - In The Booming Copywriting Business

Bal is an experienced technical writer who also does freelance work in copywriting. Bal contacted me because, although he enjoys both his job and freelance copywriting, he felt that he could do better. He wanted my advice on building a business of his own and how to be more focused on bringing products to market in order to enjoy success.In less than 15 minutes, Bal received my advice on many different avenues that he might take.This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.
 

audioAdvice to an Insurance Salesman on How to Get Leads

Ken had been looking for Jay Abraham materials because he was having great difficulties finding prospective customers for the insurance products he was selling. He wasnt making any money and was getting further away from realizing his dream of becoming a financial planner.In this recording, you will hear some ideas I had for Ken regarding lead generation. It all boils down to this Use other peoples leads because its easier and cheaper! Let someone else do all the expensive advertising! Let someone else spend the time and energy pounding the pavement! This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com
 

audioHow To Make Enormous Amounts Of Money Packaging and Marketing Information

Here is a short consultation that I did with a gentleman named Peter who has become a representative for an MLM company that sells food and vitamin supplements to promote better health.The reason Peter called was because he wanted to know quicker, better ways to promote his MLM business - things seemed to be moving too slow for his needs. He had discovered a company that, for a handsome price, would not only show him the secrets to successful MLM marketing, but guarantee his success as well.Now, everyone is entitled to his or her opinion. Peter called me and asked what I thought and I gave him my opinion about this companys offer to sell him secrets. I also gave him my strong advice about the MLM industry.This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.
 

audioAn Introduction to Gary C. Halbert

If you are unfamiliar with Gary Halbert, you are in for a treat. This guy is my favorite marketing instructor on the subjects of direct mail and how to write killer advertising copy. He delivers marketing information in a powerful style, without all the BS. Gary's pre-1994 material is hard to find. Jay Abraham has done several joint ventures with Gary so I have run across a lot of his work. Go to my Products page to see which Gary Halbert programs I have available. How much would you pay to attend a Gary Halbert seminar? Here is a recording from a Group M Marketing seminar in Hot Springs, Arkansas, put on by Bill Myers in the early 1990s. Enjoy this 31-minute recording featuring Gary Halbert. You'll love it! This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.
 

audioHow to Turn a Hauling Business into Gold

Are you a wimple when it comes to marketing your business? If so, here's some hard-nosed marketing advice I gave to Carlton Pruitt. Carlton has owned a hauling business for three years. Listen as I share a variety of marketing ideas for how he can take his hauling business to a higher level. I teach him how to license his hauling business to thousands of other haulers. Carlton works well with his hands and has been involved with several other labor-related businesses over the years. Now he is going to start using these marketing ideas to get out of the hauling business and into the marketing business. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com
 

audioMichael Senoff Interviews Herschell Gordon Lewis

Even though I had heard his name for years, I never gave Hershell much thought until I was searching for one of his books, Worlds Greatest Direct Mail Sales Letters Of All Time. This book is not to be confused with a similar book by Richard Hodgson titled The Worlds Greatest Direct Mail Sales Letters Of All Time. An interesting fact I learned about Hershell is that within the Collectors Plate industry he is known as the King of Direct Mail. You may have seen collectors plates advertised in the Sunday newspaper and other widely-circulated publications. I used to wonder why so many people invested in these plates until I talked with Hershell personally. Hershell Gordon Lewis is a well-connected expert who has been involved in the direct mail industry for many years. He is the author of more than twenty books on advertising and marketing, and is the former chairman of BJKE Direct. He now heads Lewis Enterprises, a creative source. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.
 

audioHow To Get All The Up Front Paying Clients You Can Handle For Your Marketing Consultancy Business

Jon Eklof was one of Jay Abraham's first marketing protgs. He is an expert on all facets of marketing and has been studying and consulting for the last 13 years. Listen in as he explains a few of his philosophies on how to get clients, the best kind of clients to take, how to get money in your hands up front, why you can never help a client whose product won't sell, why the best contract won't help you if the deal goes bad, and much more. A very valuable insight into what it is really like to be in the trenches as a marketing consultant. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.
 

audioUse Internet Audio to Double Your Sales for Less Than a Dollar a Day

Here is Rick Raddatz conducting his first TELE-CLINIC. InstantAudio.Com is an amazingly easy-to-use marketing service that helps you put your voice on your Website and in your e-mails. Use the selling power of your own voice to get more leads and more customers with less effort. Build your relationship with your customers and stand out from the crowd. Imagine welcome messages, voice-testimonials, low-cost voice broadcasts to mass audiences over e-mail. personalized audio-postcards for follow-ups. The marketing possibilities are endless and economical. With InstantAudio.Com, you can add high quality recorded audio-clips to your website and e-mails -- easily and affordably -- with no downloads, installs, or annoying pop-ups. Purchase decisions ultimately hinge on subjective factors like trust, relationship, and credibility. Customers want to feel a connection to the company they do business with. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.
 

audioHow To Maximize Your Internet Profits In Minimum Time!

Widely Recognized as The A Website Conversion Expert, Dan is the go-to Internet copy genius who's created hundreds of money-making ads and sales letters for clients in more than 49 different industries...Dan has a track record of selling over $25.7 million of merchandise and services. If Dan is such a wizard with words, perhaps you're wondering why you haven't heard of him before. It's because Dan doesn't seek out the spotlight. This quiet giant keeps a low profile in an industry over-run with self-promoting, self-proclaimed, and often self-deluded experts. Instead of stoking the Locke Publicity Machine, Dan focuses on stoking the fires of success for his small business clients. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.
 

audioHow A Boy Got Rich On The Internet Selling Information

This interview reveals and amazing but true story of how a kid considered a failure by his parents very successfully, created and internet information marketing business. Jason may sounds like a 15 year old kid, but behind that young sounding voice is the ambition, desire and passion of a tiger. This drive and will to prove his parents wrong was the vital force behind his super success. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com
 

audioMichael Senoff's Online Marketing Secrets Interview

Michael is an experienced internet marketer and interview show host and a popular professional interviewer. Michael has taught 100% online around the country and around the world to more than 50,000 students. His web sites Hard To Find Seminars and Executive Audio Institute are listed in the top 1% most visited web sites in the world. Michael has also worked as a coach and advisor to other famous marketing consultants. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com
 

audioYou Will Be Amazed To Learn How Easy Joint Venture Deal Making Can Be

If you have never heard these two little slick words, Joint and Venture, then this may be one of the most important marketing and business lessons you ever hear. In my opinion, this audio clip is one of the best presentations on the subject of joint venture deal making I have ever heard. John Alanis delivered this presentation to a packed house of seminar attendees that paid thousands of dollars in the year 2000 at a Ron LeGrand information-publishing seminar. The seminar was called The Information Marketing Boot Camp. It is as hard-hitting and basic as the name implies. My friend Bob Lee owns the resale and duplication rights to this 16-audio tape seminar. He leased this space on my site to give you a free sample of the quality of the seminar. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.
 

audioHow to Use Your Local Yellow Pages to Identify Buyers With Money

Your local Yellow Pages books are a wealth of consumer information but they also provide a stunningly accurate picture of the business markets in a particular community. Think about it, by analyzing the advertisements you can determine the number of businesses in a particular market, the total number of businesses in the area, the percentage a particular industry represents in the area, etc. Listen as I talk with Vanish Patel and learn how to apply a simple mathematical formula to determine hot markets in any geographic area. This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com
 
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