Advertising 2.0Advertising 2.0 Podcast

Discussions about the evolution of online advertising known as advertising 2.0. Scott Madlener hosts an ongoing discussion about rich media, video, video banners, commerce, secured banners, commerce banners and the online advertising models and industry. Additional topics will look at the impact of web 2.0 techniques and their impact on creating smart, empowered banners that incorporate user experience and direct response.

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Episodes:4
Language:en-us
Updated:10 months ago (login to update)
Categories:Business

 

Advertising 2.0 model vs. the current ad model

audio mp3 - click to play
Published: 11 months ago
Duration: 5:04
Size: 5.7MB

Scott Madlener of Performance Communications Group discusses the Advertising 2.0 ad model vs. the current ad model. The current advertising model is dysfunctional with the advertiser not being involved at the point of view. The Advertising 2.0 model allows the advertiser to reclaim their power for better results.
 
 

Adding the desired call to action within banners

audio mp3 - click to play
Published: 11 months ago
Duration: 5:13
Size: 5.8MB

Scott Madlener of Performance Communications Group discusses how Advertising 2.0 banners are empowered to complete the desired call to action in the banner and eliminate the need for a click through. Sponsored by PCG's Advertising 2.0 Internet Secured Application Technology platform, ISAT.
 
 

Scott Madlener discusses Advertising 2.0

audio mp3 - click to play
Published: 12 months ago
Duration: 3:00
Size: 3.3MB

Discussions about the evolution of online advertising known as advertising 2.0. Scott Madlener hosts an ongoing discussion about rich media, video, video banners, commerce, secured banners, commerce banners and the online advertising models and industry.
 
 

Online vs. traditional advertising's Viewer Attention Window

audio mp3 - click to play
Published: 1 year ago
Duration: 4:17
Size: 4.9MB

Scott Madlener of Performance Communications Group discusses the Viewer Attention Window (VAW) as it differs between online advertising and traditional advertising. Sponsored by PCG and their Advertising 2.0 Internet Secured Application Technology platform, ISAT.
 

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