
Published: 11 months ago
Duration: 5:04
Size: 5.7MB
Scott Madlener of Performance Communications Group discusses the Advertising 2.0 ad model vs. the current ad model. The current advertising model is dysfunctional with the advertiser not being involved at the point of view. The Advertising 2.0 model allows the advertiser to reclaim their power for better results.

Published: 11 months ago
Duration: 5:13
Size: 5.8MB
Scott Madlener of Performance Communications Group discusses how Advertising 2.0 banners are empowered to complete the desired call to action in the banner and eliminate the need for a click through. Sponsored by PCG's Advertising 2.0 Internet Secured Application Technology platform, ISAT.

Published: 12 months ago
Duration: 3:00
Size: 3.3MB
Discussions about the evolution of online advertising known as advertising 2.0. Scott Madlener hosts an ongoing discussion about rich media, video, video banners, commerce, secured banners, commerce banners and the online advertising models and industry.

Published: 1 year ago
Duration: 4:17
Size: 4.9MB
Scott Madlener of Performance Communications Group discusses the Viewer Attention Window (VAW) as it differs between online advertising and traditional advertising. Sponsored by PCG and their Advertising 2.0 Internet Secured Application Technology platform, ISAT.