In Episode 17, Peter talks to Dato’ Zulkifli Mohamad, Chief Executive Officer of Menara Kuala Lumpur, and Tony Yim, Chief Executive Officer of Over3Hours. Menara Kuala Lumpur or the Kuala Lumpur Tower, is the fourth tallest telecommunications tower in the world. Built to improve the quality of telecommunication and broadcasting transmission, it has become a significant [...]

Episode 16 looks at the branding aspects of franchising and also features a company that specialises in putting brands on hot air balloons. Peter Pek talks to Tengku Rozidar, the co-founder of the the hugely successful Malaysian hot dog franchise, 1901; and Shannon Lim, Project Director of Sky Events. At the height of the [...]

Episode 15 focuses on the branding of places - countries, cities, towns, councils, venues and so on. Peter speaks to Peter Brokenshire, General Manager of the Kuala Lumpur Convention Centre, a convention facilities veteran; and Sicco van Gelder, Founder of Placebrands, one of the few experts in the world that specialises in place branding, and [...]