The IPA's ground-breaking cross-media Touchpoints project shines the spotlight on the media consumers are actually using day by day and, even, hour-by-hour. But, what does Touchpoints really tell us about the changing advertising and marketing sector? Jim Marshall, Chairman Starcom UK and head of the IPA's media futures group, and Lynne Robinson, the IPA's research director, insist advertisers and agencies should sit up and take notice.

DDB London’s 40 second TV ad for VW Golf ‘Enjoy the Everyday’ scooped the first Thinkboxes TV advertising award. We get an exclusive behind the scenes look at the making of the ad and talk to Stephen Woodford, Chairman and CEO, DDB UK Group and Graeme Hall, the creative on the VW Golf ad, about the challenges faced by people who want to make great TV advertising today.

Everyone is talking about the economy and what a possible slowdown will mean for advertising, marketing and media. Following the latest IPA Bellwether report, Group M’s director of futures Adam Smith joins our host Philip Smith to discuss what advertisers and agencies might do next. Dare’s John Owen gives his views on the continuing growth and complexity of the digital market.

With the help of Honda F1 Racing, we take a look at the very different worlds of green marketing and sports sponsorship in the second show on Brand Republic.tv. As the latest F1 season gets underway, David Butler, marketing director of Honda F1 Racing, and Stuart Dyble, head of sport at entertainment management agency 19, talk to Philip Smith about why brands can get more out of sports sponsorship

Moray was elected IPA President in April 2007 and is also Chairman (Europe) of M&C Saatchi. In conversation with Philip Smith, Brand Republic's head of digital content, MacLennan tells us how the IPA is going to address the big issues at the heart of the advertising, marketing and media industries.

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