Owen Raun talks with Alan Johnson, founder and President of Loanxengine. Alan and Loanxengine have been pioneers in the lead management part of our industry. Alan shares news of a pending relationship with Lendingtree.com as well as in dept discussion of the many functions such as Autobidding, Eligibility/Pricing, CRM, Lead Management and a slick best execution rate monitor system.

Owen Raun talks with Mike Ferree about his experience as a buyer and seller of mortgage leads. He also tells of the founding of Leadcritic.com and the precursor to it – MoreInsite.com. Mike is truly interested in the advancement of our industry and the sharing of best practices both between lenders and between lead providers.

Owen Raun with Onlinemortgageblog.com interviews Dan Green, author/founder of www.themortgagereports.com, www.bringtheblog.com and loan officer with Mobium Mortgage. Although hard to determine, Dan’s blog is probably the largest, most successful consumer facing mortgage blog in the bloggesphere. Dan discusses how he came to create www.themortgagereport.com, its function and how he uses it to interact with his clients. He also tells us about www.bingtheblog.com which is a blogging service that other loan officers can benefit from. Dan has been into mortgage blogging since Jan 2005 and has a lot of great blogging and industry information to share. I’ll apologize a bit for the quality of the audio – we get off to a rough start but “content is king”

Owen Raun with Onlinemortgageblog.com interviews Glenn Houck, Co-Founder of LeadQual. Glenn’s company works with lenders and lead providers to “scrub” leads purchased by the lender. LeadQual calls the leads within 30 min (usually within 2 min actually) as a representative of the lender and makes initial contact with the consumer. If the consumer answers the initial questions from LeadQual per the lenders instructions the consumers get transferred to a waiting loan officer at that lender. I found LeadQual could make lead sources I have shied away more attractive to me. With LeadQual, loan officers would work with actual consumers that had passed our pre-set filter questions rather then spending time chasing bogus or “less likely to close” consumers. LeadQual has only been in existence 2 years and works in other internet based sales industries.

Owen Raun interviews David Schneider, Founder and CEO of Zipsearch. David shares his experience and thoughts on mortgage lead generation and the evolution of the industry. David is passionate about the business and maintains Zipsearch’s focus on producing quality leads for their clients. Founded 12 years ago, David and Zipsearch at one time generated over 1M leads per month and has spent an estimated 200M in marketing for Zipsearch’s clients.

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