The first case study is about the Cancer Treatment Centers of America, which created tens of millions worth of net revenue. The second case study was with Brian Ruh from East Holstein Wisconsin who was a life insurance salesman and through the Nurture process alone grew to the 34th ranking life insurance salesman in the New York Life Insurance Company world. The last case study is a story about a stockbroker who generated a multimillion dollar account by singing happy birthday over the phone in to an answering machine. In this interview, youll hear these case stories and youll understand the power of this one marketing concept. Part 1

The first case study is about the Cancer Treatment Centers of America, which created tens of millions worth of net revenue. The second case study was with Brian Ruh from East Holstein Wisconsin who was a life insurance salesman and through the Nurture process alone grew to the 34th ranking life insurance salesman in the New York Life Insurance Company world. The last case study is a story about a stockbroker who generated a multimillion dollar account by singing happy birthday over the phone in to an answering machine. In this interview, youll hear these case stories and youll understand the power of this one marketing concept. Part 2